Content Strategist & Copywriter

Hey there
Welcome to my corner of the web! I'm thrilled you're here to explore my portfolio. Grab a cup of your favorite brew, get cozy, and let's get started...
My Story
"I was born on April 28, 1991, to an orthopedic surgeon from Tamil Nadu, India, who had moved to the Gulf for work. My mom, who stayed back in India, was my rock during my early years. She raised me with love, care, and values that have shaped me into the person I am today.
Growing up, I missed my dad, who was working abroad, but my parents' teachings had a profound impact on me. They instilled in me the importance of being courteous, humble, modest, disciplined, brave, and hardworking. My dad, in particular, encouraged me to be independent and self-sufficient from a young age.


My formative years in Chennai, where I spent classes one through seven, laid the foundation for my future. However, it was my time in the Gulf, particularly in Saudi Arabia, where I attended high school, that truly shaped my affinity for the English language. Surrounded by students from diverse backgrounds, I developed a profound appreciation for the power of english language and discovered my passion for writing.
This passion only intensified as I grew older, manifesting in various forms, from journaling to contributing essays and articles to local newspapers, college newsletters, and library publications.
Academically, I was an average student until college, where I found my footing and excelled. I earned my Bachelor's in Commerce from Nirmala College for Women, Coimbatore, and later pursued my Master's in Business Administration from GRD Institute of Management, Coimbatore.
During my undergraduate studies in Commerce at Nirmala College for Women in Coimbatore, I continued to hone my writing skills, often penning pieces for the editorial column of the local newspaper.


I was also honored to serve as President of the Commerce Association during my under graduation where I made meaningful contributions to my college community. This experience not only deepened my understanding of leadership but also instilled in me a sense of purpose, driving me to pursue a career that would allow me to harness the power of language to make a lasting impact.
Upon graduating, I was recruited by KGISL, a leading IT company in Coimbatore, as an Advanced Researcher. During my tenure, I also prepared for my Master's in Business Administration entrance exams. Following my recruitment, I pursued my MBA at GRD Institute of Management, where I discovered my aptitude for leadership, organization, and management. Specializing in Marketing, I developed a keen understanding of the intricacies of marketing and its applications.


My professional journey began as a Business Development Executive at an IT company in Coimbatore - SGS Technologies. I worked with them for two years where I got to wear many hats. It was a wonderful learning experience with the greatest mentors. It is here I discovered my passion for marketing and writing, which led me to digital marketing. During this job, I gained valuable experience interfacing with US clients.
As I navigated my personal and professional life, I found love and got married in 2015. My husband and I temporarily relocated to Singapore, where I embarked on a freelance journey. This period of exploration allowed me to discover my true passions and strengths.While juggling various projects and opportunities, I found myself drawn to copywriting and content creation. I began to build a portfolio of freelance work, collaborating with clients and honing my craft.This experience not only helped me develop my skills but also gave me the flexibility to balance my personal and professional life. As I continued to grow and learn, I discovered that my true calling was in copywriting – crafting compelling stories and messages that resonate with audiences.


As I delved deeper into freelance writing, I discovered my true talent and passion for crafting compelling stories. In 2018, I decided to take the leap and pursue writing full-time."I began searching for opportunities on freelancing platforms like Upwork and Freelancer. That's when I stumbled upon an international contest that would change my life. The contest owner promised a full-time job to the winner, and I was determined to make it happen.Among 94 entries from writers worldwide, my submission stood out. Winning the contest was an overwhelming moment – I was ecstatic! My writing manager, who hosted the contest, became an incredible mentor. I learned so much from him about copywriting, and we still keep in touch.
However, life had other plans. In December 2022, I welcomed my second child, and I took a temporary break from writing. I had to quit my job, but it was a difficult decision.
After a two-year sabbatical, I'm now ready to dive back into writing. My goal is to work with top digital marketing agencies in the world. I'm eager to take my skills to the next level and become a full-time employee at a renowned agency. That's my dream, and I'm excited to make it a reality.


So, what sets me apart? I'm proud to say that I'm:
- Meticulous: I'm obsessed with perfection and ensure every detail is accounted for.
- Organized: I prioritize tasks and manage my time effectively to deliver high-quality work.
- Committed: I'm 100% dedicated to every project I take on, ensuring clients receive exceptional results.
- Sincere: I value honesty and authenticity, refusing to compromise on quality for the sake of profit.
- Results-driven: As a copywriter, my ultimate goal is to drive lead generation, boost website traffic, and deliver tangible results for clients.
If you're looking for a passionate, detail-oriented, and dedicated writer who will give their all to deliver exceptional copy, let's connect!
Contact
I'm always looking for new and exciting opportunities. Let's connect.
123-456-7890